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How do I set up Meta (Facebook and Instagram)?

In this article you learn how to add the Tracify parameters to your Meta ads, connect your ad account and set up the columns in Meta Ads Manager.

Written by Dennis Rudolf

Tracify needs three URL parameters on every Meta ad to attribute conversions to your campaigns, ad sets and ads. In addition, you connect your ad account and set up the columns in Meta Ads Manager.

In this article

1. Add the Tracify parameters to your ads

  1. In Meta Ads Manager, select the campaigns you want to track and switch to the ad level. We recommend editing all active campaigns.

  2. Select the ads and click the arrow next to Edit. Meta lets you edit the URL parameters of several ads at once.

  3. Scroll down to URL parameters and paste the Tracify parameters:

trc_mcmp_id={{campaign.id}}&trc_mag_id={{adset.id}}&trc_mad_id={{ad.id}}

If the field already contains parameters, connect them with an & and make sure no parameter appears twice. Example:

trc_mcmp_id={{campaign.id}}&trc_mag_id={{adset.id}}&trc_mad_id={{ad.id}}&utm_campaign=example

Then save the ads as draft or publish them.

⏰ Timing: Changed URL parameters send your ads into review, and they don't deliver until the review is done. Most customers therefore update their parameters shortly before midnight.

💡 Tip: You also find the parameters in your Tracify dashboard under Settings › Integrations › Meta. If ads are missing the parameters, the dashboard shows a notice with the number of affected ads.

2. Test your parameters

  1. Open an ad that contains the Tracify parameters and click Share › Share a link in the top right.

  2. Open the link in a new tab and click Show ad.

  3. Click the call-to-action button of the ad.

  4. Check the URL: the Tracify parameters must be attached and contain plain numbers without unusual characters.

3. Instant Experience (Canvas Ads)

Instant Experiences need a slightly different setup:

  1. Copy the campaign ID, ad set ID and ad ID of the ad. You find them in Meta Ads Manager in the columns Campaign ID, Ad set ID and Ad ID (see section 5).

  2. In the URL parameters field of the ad, replace the placeholders including the curly brackets with these IDs. Make sure there are no spaces.

  3. Copy the complete parameter text.

  4. In the Instant Experience, add a ? and the copied parameters to every link that leads outside of the Instant Experience.

Example: Your ad has the campaign ID 120210000000000001, the ad set ID 120210000000000002 and the ad ID 120210000000000003.

1. URL parameters field of the ad:

trc_mcmp_id=120210000000000001&trc_mag_id=120210000000000002&trc_mad_id=120210000000000003

2. Link in your Instant Experience (your URL + ? + the copied parameters):

https://www.yourshop.com/products/example?trc_mcmp_id=120210000000000001&trc_mag_id=120210000000000002&trc_mad_id=120210000000000003

💡 Tip: If the link already contains a ?, connect the Tracify parameters with & instead.

ℹ️ Note: The parameters are static. To track on ad level, create a separate Instant Experience for each ad. If ad set level is enough for you, one Instant Experience per ad set is sufficient.

4. Connect your Meta ad account

  1. Open the Tracify dashboard and go to Settings › Integrations › Meta.

  2. Click Connect new account. Log in with a user who has access to all ad accounts you want to connect, and grant all requested permissions.

  3. Assign each ad account to the store or stores it belongs to. You only need to connect the ad accounts Tracify should pull data from.

  4. Click Connect selected accounts.

Every connected ad account is then listed with its store in the same tab.

ℹ️ Several business portfolios? If your ad accounts and assets are spread across several business portfolios, repeat the connection for each portfolio.

5. Set up the columns in Meta Ads Manager

🧩 Install the Tracify browser extension first: Tracify shows its data in these columns only with the extension. Installation: How do I install and use the Tracify browser extension? You choose the displayed metrics in the extension: Choose the metrics in the Tracify browser extension

  1. Switch the language of Meta Ads Manager to English: click your profile picture › Settings and privacy › Language.

  2. Select the column preset you usually work with and click Customize columns.

  3. Add Campaign ID, Ad set ID and Ad ID and move them to positions 1 to 3 in exactly this order.

  4. Move Amount spent to position 4.

  5. Optional: add the column URL parameters at the end to check which ads have the parameters.

  6. Save the preset under a name of your choice (for example "Tracify"), click Apply and set it as default if you like.

🔖 Using a bookmark for Ads Manager? Additional parameters in the bookmark URL can interfere with the Tracify data. Edit the bookmark and delete everything in the URL after the business ID parameter.

6. Give Tracify access

ℹ️ Why we need access: Access to your account allows our team to review your tracking setup and to answer your questions about your data and account configuration quickly and precisely.

  1. In Meta Business Settings, go to Accounts › Ad accounts and select your ad account.

  2. Click Assign partners and choose Business ID.

  3. Enter the Tracify business ID 919577431905689.

  4. Select View performance and confirm.

We only need access to your ad accounts, not to pages or pixels.

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