Tracify needs three URL parameters on your Snapchat ads to attribute conversions to your campaigns, ad sets and ads. You set them once in your ad account with the URL parameter builder of Snapchat.
In this article
1. Add the Tracify parameters to your ad account
You set the parameters once in your ad account. Snapchat then adds them automatically to all new ads. You do not need to edit the website URL of each ad.
In Snapchat Business Manager, go to Ad accounts and select your ad account.
Open URL parameters in the left menu and click Add URL parameters.
Paste the Tracify parameters into the field URL parameters:
trc_sccmp_id={{campaign.id}}&trc_scag_id={{adSet.id}}&trc_scad_id={{ad.id}}Check the URL preview and click Continue. Further parameters such as utm_campaign go at the end, connected with an &.
ℹ️ Good to know: The settings of your ad account apply to new ads only. For ads that are already running, see section 4. Snapchat also adds its own UTM parameters (Auto-UTMs) if they are missing. The Tracify parameters stay unchanged.
💡 Tip: You also find the parameters in your Tracify dashboard under Settings › Integrations › Snapchat.
2. Ads with their own URL parameters
URL parameters on ad level override the parameters of your ad account. If you set URL parameters on an ad, add the Tracify parameters there as well:
On ad level, click Build URL parameters below the Website URL field.
Paste the Tracify parameters from section 1 into the field URL parameters.
Click Continue.
3. Test your parameters
In Build URL parameters, click the URL preview. The page that opens must confirm the campaign ID, ad set ID and ad ID as successful. If one is missing, check the parameter for typos, for example a missing bracket.
4. Existing ads
The settings of your ad account do not change ads that are already running. To add the parameters to running ads, click Edit on ad level and add them with Build URL parameters as described in section 2. If an ad cannot be edited, duplicate the campaign or the ad.
⏰ Note: Changing the URL parameters sends the ads into review again. They pause until the review is done.
5. Give Tracify access
ℹ️ Why we need access: Access to your account allows our team to review your tracking setup and to answer your questions about your data and account configuration quickly and precisely.
Open the menu in the top left corner and go to Members.
Invite
[email protected]as a member.Open your ad account and go to Members and billing.
Add the Tracify user, grant the Data Analyst permission and click Add member.
