Tracify needs a tracking template in each Microsoft Ads account to attribute conversions to your campaigns, ad groups and ads. In addition, you connect your ad account.
In this article
1. Add the Tracify tracking template
Repeat these steps for every Microsoft Ads account:
Go to Campaigns › Settings and open Account level options.
Paste the Tracify parameters into the Tracking template field:
{lpurl}?trc_mscmp_id={CampaignId}&trc_msag_id={AdGroupId}&trc_msad_id={AdId}Click Save. Additional parameters go at the end, connected with an &, for example:
{lpurl}?trc_mscmp_id={CampaignId}&trc_msag_id={AdGroupId}&trc_msad_id={AdId}&utm_campaign=example
⚠️ Important: Only use the tracking template on account level. Make sure that no campaign, ad group, ad or keyword has its own tracking template. A template on a lower level overrides the account template, and Tracify cannot track these ads.
⚠️ Tracking template only: Add the Tracify parameters (trc_…) only once, via the tracking template. Do not add them to the final URL or to a final URL suffix as well. This applies to the final URL suffix on every level: account, campaign, ad group, ad and keyword. If a Tracify parameter appears twice in the landing page URL, Tracify cannot read it and the click is not linked to your ad.
💡 Tip: You also find the parameters in your Tracify dashboard under Settings › Integrations › Microsoft Ads.
2. Connect your Microsoft Ads ad account
Open the Tracify dashboard and go to Settings › Integrations › Microsoft Ads.
Click Connect new account. Log in with a user who has access to all ad accounts you want to connect, and grant all requested permissions.
Assign each ad account to the store or stores it belongs to. You only need to connect the ad accounts Tracify should pull data from.
Click Connect selected accounts.
Every connected ad account is then listed with its store in the same tab.
Problems connecting your account? See Troubleshooting Microsoft Ads connection issues and Microsoft Ads connection error (AADSTS650052).
3. Give Tracify access
ℹ️ Why we need access: Access to your account allows our team to review your tracking setup and to answer your questions about your data and account configuration quickly and precisely.
We send a link request to your Microsoft Advertising account. For this request, we need from you:
Your ad account number: an eight-character mix of numbers and letters (not the account ID or customer ID). You find it in the account dropdown in the top left or under Tools › All accounts › Accounts summary.
Your manager account number, if your ad accounts are managed in a manager account.
This is how you accept our request:
In Microsoft Advertising, go to Tools › All accounts › Accounts summary.
Open the Requests tab and select Received.
Find the request from Tracify and click Actions › Accept request.
The request can be accepted about 6 hours after we have sent it and is valid for 30 days. Microsoft's guide: How to have an agency manage your Microsoft Advertising account