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How do I set up Google?

In this article you will learn how to set up your Google Ad Account and how to arrange the columns.

Dennis avatar
Written by Dennis
Updated over a week ago

Please add the UTM parameters depending on the Google campaign type listed below.
Changing the tracking templates does not send your ads in review and does not reset your optimization score.

Google Standard Campaigns (Search, YouTube, Display, Discovery/Demand Gen)

Tracify's Standard Campaign UTMs:

{lpurl}?trc_gcmp_id={campaignid}&trc_gag_id={adgroupid}&trc_gad_id={creative}

You can add more parameters you would like to track with an '&' like the campaign, content, medium, etc. - There must be only one "?" in a URL at a time.

An example for this would be:
{lpurl}?trc_gcmp_id={campaignid}&trc_gag_id={adgroupid}&trc_gad_id={creative}&utm_campaign=example

Google Shopping & Smart Shopping Campaigns

Tracify's Shopping Campaign UTMs:

{lpurl}?trc_gcmp_id={campaignid}&trc_gag_id={adgroupid}&trc_gad_id={creative}

You can add more parameters you would like to track with an '&' like the campaign, content, medium, etc. - There must be only one "?" in a URL at a time.

An example for this would be:
{lpurl}?trc_gcmp_id={campaignid}&trc_gag_id={adgroupid}&trc_gad_id={creative}&utm_campaign=example

Google Performance Max Campaigns

You can add more parameters you would like to track with an '&' like the campaign, content, medium, etc. - There must be only one "?" in a URL at a time.

An example for this would be:
{lpurl}?trc_gcmp_id={campaignid}&utm_campaign=example

Google Smart Campaigns

You can add more parameters you would like to track with an '&' like the campaign, content, medium, etc. - There must be only one "?" in a URL at a time.

An example for this would be:
yoururl.com?trc_gcmp_id={campaignid}&utm_campaign=example

Google Ad Account Setup

Inside your Google ad account, click Columns → Modify Columns. Search for the following columns, add them to your columns and drag them to the very beginning of your column setup in this exact order:
Campaign ID | Ad group ID | Ad ID | Cost
We always inject the data in the campaign ID column, also when you are in the Ad groups and Ads View.

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