Tracify needs three URL parameters on your Pinterest ads to attribute conversions to your campaigns, ad groups and ads. You set them once in your ad account settings. In addition, you connect your ad account and set up your Pinterest Ads Manager columns.
In this article
1. Add the Tracify parameters to your ad account
In Pinterest Business Manager, open Ad accounts and select your ad account.
Open the Settings tab and click the edit icon next to Parameter settings.
Add the three parameters from the table below as Custom parameters.
Keep Apply URL parameters automatically to all current and future campaigns checked.
Click Save and apply.
Parameter | Value |
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⚠️ Campaign and ad group settings: Parameter settings on campaign level, and for Performance+ campaigns on ad group level, override the ad account settings. If your campaigns or ad groups have their own parameter settings, add the Tracify parameters there as well.
ℹ️ Good to know: Pinterest only adds parameters that are missing and does not overwrite existing ones. You do not need to add the Tracify parameters to the destination URLs of individual ads. In the ad preview, the parameters are not shown. Pinterest also skips them if the URL would exceed 2,000 characters.
💡 Tip: You also find the parameters in your Tracify dashboard under Settings › Integrations › Pinterest. Pinterest's guide: Add URL parameters to your ads
2. Shopping ads
The parameter settings of your ad account also apply to shopping ads. For shopping ads, Pinterest provides the campaign and ad group ID, but no ad ID, so Tracify shows shopping ads on ad group level. If your catalog (column ad_link) or your product groups already contain tracking parameters, Pinterest keeps them and only adds the missing Tracify parameters.
⚠️ Mobile deep link (MDL) shopping ads: Pinterest does not add the parameters of your ad account automatically to MDL shopping ads. MDL standard ads get them. For MDL shopping ads, add the Tracify parameters on the product group yourself:
Ads Manager: Open the ad group and click Edit under Product groups › Format details. Under Choose where to direct traffic, select Direct traffic to your app and paste the Tracify parameters into URL parameters. Do not add your deep link to this field. The app option only appears if your app is linked to your ad account.
Bulk editor: Set Is Shopping MDL to YES and add the Tracify parameters in the column Tracking Template, together with {lpurl}.
Pinterest's guide: Mobile deep links
3. Connect your Pinterest ad account
Open the Tracify dashboard and go to Settings › Integrations › Pinterest.
Click Connect new account. Log in with a user who has access to all ad accounts you want to connect, and grant all requested permissions.
Assign each ad account to the store or stores it belongs to. You only need to connect the ad accounts Tracify should pull data from.
Click Connect selected accounts.
4. Set up the columns in Pinterest Ads Manager
🧩 Install the Tracify browser extension first: Tracify shows its data in these columns only with the extension. Installation: How do I install and use the Tracify browser extension? You choose the displayed metrics in the extension: Choose the metrics in the Tracify browser extension
In Pinterest Ads Manager, click Edit columns above the table. The Configure columns panel opens.
Add the columns Name and ID, Parent details and Spend in exactly this order.
Click Save and Apply.
Make this table your default and available for all your ad accounts.
5. Give Tracify access
ℹ️ Why we need access: Access to your account allows our team to review your tracking setup and to answer your questions about your data and account configuration quickly and precisely.
Click the arrow next to your profile icon and open Business access.
Go to Partners and click Add partner.
Enter the Tracify business access ID
919227111351353711, select Invite this partner to your ad accounts and tools and click Add partner.Select your advertising account, grant the Analyst permission and click Assign permissions.
