The Tracify browser extension Tracify Connect shows your Tracify data directly in your ads managers. You evaluate campaigns, ad sets and ads and adjust budgets in one place, without switching to the Tracify dashboard.
In this article
Install the extension
The extension is called Tracify Connect and is available for Google Chrome and Mozilla Firefox. It works in Meta, Google Ads, TikTok, Pinterest, Outbrain and Taboola.
Open Tracify Connect in the store of your browser:
Click Add to Chrome or Add to Firefox and accept all permissions.
Pin the extension to your toolbar.
Open the extension and log in with your Tracify account, the same login as for the Tracify dashboard.
⚠️ Important: The extension works in desktop browsers only, not on mobile devices.
What the extension shows
Tracify bar at the top: Orders, Revenue, Spend, ROAS and CPO of all rows you currently see, and the totals of your store for the selected period (Total Orders, Total Revenue, Total ROAS, Total CPO). Go to dashboard opens the Tracify dashboard.
Values in every row: Tracify shows its metrics, for example ROAS, Orders, Revenue and CPO, directly below the ID of each campaign, ad set or ad.
Same date range: The extension uses the date range of the ads manager. When you change it, Tracify loads the matching data automatically.
The extension shows these metrics. Orders can have decimals because the attribution model shares an order across all touchpoints of the journey.
Metric | Meaning |
Orders | Orders attributed to the campaign, ad set or ad |
Revenue (Rev) | Revenue of these orders |
Spend | Ad spend from the ads manager |
ROAS | Return on ad spend: Revenue / Spend |
aROAS | Acquisition ROAS: revenue from new customers / Spend |
CPO | Cost per order: Spend / Orders |
CAC | Customer acquisition cost: Spend / orders from new customers |
AOV | Average order value: Revenue / Orders |
CR | Conversion rate: Orders / unique page views |
uATC | Unique adds to cart: each person is counted once |
uCV | Unique content views (product page views): each person is counted once |
uPV | Unique page views: each person is counted once |
Total … | The same metrics for all campaigns of the ad account in the selected period, also the ones you filtered out or do not see |
Choose the metrics
Open the extension and go to the Settings tab.
Under Metric Setup, click Configure.
Remove a metric with –, add it again under Additional Metrics with + and drag the handle on the right to change the order.
Click Apply.
Choose the attribution settings
Click the Tracify icon in the bottom right corner of your ads manager to open the extension. In the Attribution tab you choose:
User Segment: all users, only new or only returning customers.
Attribution Preset: the presets from your Tracify dashboard. Below the preset you see its attribution model, report time, channel touchpoints and attribution window.
Every change loads a new dataset. More about presets: Understanding Presets in Tracify
Settings and support
In the Settings tab you find:
Account: the Tracify user you are logged in with. This user needs access to the store of the ad account.
Metric Setup: choose and reorder the metrics shown in the ads manager.
Plugin Health Monitoring: the extension checks itself in the background and can send error reports to our team automatically.
Numerical Settings: currency and decimal separator.
Column Validation: shows a warning when a required column, for example Campaign ID, is missing.
Data Injection: switches the Tracify values in the ads manager on or off.
Notifications: where messages of the extension appear on your screen.
In the Support tab you find:
Health checks: Run health check runs a diagnosis in the ads manager you have open.
Debugging: copy request settings and bug information, clear the cache or reset the position of the Tracify bar. Only use these functions when our team asks you to.
If no Tracify data appears
Show the ID columns: Tracify places its values below the IDs. In Meta, add Campaign ID, Ad set ID and Ad ID at the beginning of the table, before any metrics: How do I set up Facebook/Meta? The extension shows a warning that names the missing column.
Reload: Click the reload button at the top of the extension. If it shows "Tracify data could not be loaded", reload the page.
Check your login: The Tracify user in the extension needs access to the store of this ad account.
Data Injection: Make sure it is switched on in the Settings tab.
If the data still does not appear, run the health check in the Support tab and contact us via the chat.