Before an ad is approved, the ad platform checks its landing page automatically. These checks open your page with the ad parameters, and Tracify records them as visits.
Where the visits come from
Meta and other platforms review new ads with automated requests to the destination URL. The request contains the URL parameters of the ad, so Tracify assigns the visit to the campaign, ad set and ad before the ad delivers to real users. The same happens when you preview an ad or open its link yourself.
These visits appear as page views on the ad, not as orders.
They are usually a handful per ad and disappear in the numbers once the ad delivers.
You can see them in real time under Settings › Activity.
What this means for your data
The visits are harmless for your attribution: without a purchase in the journey, no order is attributed. If an ad shows orders before it went live, those customers reached the landing page through a shared or saved link with the ad parameters: Why are there sales on my ads after I turned them off?