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Tracking requirements: what to check before you start

In this article you learn what to check before you set up Tracify: compatibility, website URLs, landing pages, first-party tracking and shop systems.

Written by Dennis Rudolf

Before you set up Tracify, please check the following points. They apply to every shop system and every marketing channel.

In this article

Compatibility


The Tracify tracking code is written in native JavaScript so that it does not affect your website. No interference with any website has been detected so far. The code has passed several internal, external and third-party audits.

Website URLs


  • ⚠️ Do not use redirects that drop the UTM parameters of the previous link.

  • ⚠️ Do not use the fragment identifier # in your landing page URLs.

Landing pages and advertorials


If you use additional landing pages or advertorials, add the Tracify tracking code to these pages as well: tracify.dev/library

First-party tracking (strongly recommended)


With first-party tracking, the Tracify scripts load through your own domain, so they are far less likely to be blocked by browsers, ad blockers or privacy extensions. You activate it in your Tracify dashboard under Settings › First-party tracking. It is technically optional, but we strongly recommend it to get data that is as complete and accurate as possible: How to configure first-party domain tracking

Shop systems


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