The short answer is no. There can never be more attributions than sales in your store. Tracify is connecting the link clicks of all our marketing campaigns with the sales of your online shop. If we find a positive match, we state it as a sale. Our artificial intelligence is well-trained and very accurate.

We double-check everything and already have 300 test functions to ensure data quality. In addition, we are also working on causal impact analysis and counterfactual analysis, where we consider all other data and therefore can calculate if the results are plausible. When in doubt, we have additional software to challenge the AI decisions; this event is filtered out when we are not sure. Since we have vast data, we can also see market trends by comparing data (100% anonymized) between different stores. For us, data quality is the core of our business. We emphasize perfecting this every day.