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What is the Creative Dashboard?
What is the Creative Dashboard?

In this article you will learn how to work with the creative dashboard.

Dennis avatar
Written by Dennis
Updated over a week ago

Creative Dashboard

Overview

The Creative Dashboard is a tool that helps advertisers optimize their creatives. It provides insights into how individual creative assets are performing across different campaigns. By letting you directly compare your mix of images, videos and copies against each other, the dashboard allows businesses to group creatives by common attributes to gain insights on what works. The Creative Dashboard also automatically uncovers spiking creatives to help you optimize quickly.

Features

  • Filter by attribution models and windows

  • Display creative performance and compare important metrics - we support bar charts for direct overall performance, and line charts for day by day development

  • Filter for quickly pulling up creatives by your choice of performance metrics.

  • See your creatives directly next to one another in a visual grid view where you can sort, filter, and compare key metrics

  • Preview creatives directly in Tracify - including video playback.

USPs

  1. Everything in One Spot - The Creative Dashboard puts everything you need to understand creative performance across all of your campaigns in one place.

  2. Make Better Decisions - With all your important information available in an easy-to-compare interface you can make faster and better decisions about your ads.

  3. Save Time - By developing a dashboard specifically designed creative performance you save time going and forth between different screens and reports.

  4. Make Improvements & Spot Trends - The dashboard makes it easy to spot ads that aren't performing well, so you can make changes quickly.

  5. Enable your Team - The dashboard's feedback tool makes it easier for your team to work together and create better ads.

  6. High Leverage - Running effective creatives is the highest leverage way to improve your ROAS.

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