Tracify's Metrics
- R = ROAS
- # = Amount of Purchases
- PUR = Purchase Conversion value
- CPO = Cost per Order
- uATC*1,2 = amount of unique add to cart events
- uCV*1 = amount of unique content views (triggered by opening a product page)
- uPV*1 = amount of unique page views
*1 We show the unique values since they give more insights regarding purchase intent than the cumulated metrics. It's not beneficial to know that a person put 16 items in the cart, this would distort the numbers, so the quality of your decision might decline.
*2 custom integration; contact your Account Manager for a quote
Overall Metrics:
Revenue and Sales:
shows the cumulative result for all campaigns, ad sets, or ads in the view area of your Ads Manager (great for filtering and comparison)
Total-Revenue and Total-Sales:
shows the total result of the selected time period of your shop in the Ads Manager using the Tracify Attribution window (great to understand your total amount generated through Facebook)