Every preset defines which channels count as touchpoints. An included channel can receive credit for an order, an excluded channel is ignored as if its touchpoints did not exist. This changes how the credit is distributed in your reports.
In this article
What the touchpoint selection does
Tracify detects the following touchpoints: Meta, Google, TikTok, Microsoft Ads, Pinterest, Snapchat, Taboola, Outbrain, Criteo, Influencer, Email, WhatsApp, your custom channels, Organic and Direct. A preset either includes all of them or a selection.
Included channel: Its touchpoints are part of the journey and can receive credit according to the attribution model.
Excluded channel: Its touchpoints are removed from the journey before the attribution model is applied. The credit goes to the remaining touchpoints.
The orders themselves do not change. An order whose journey only contains excluded channels does not appear in the preset at all.
Example: excluding a channel
A customer clicks a Meta ad, later an influencer link and finally a Google search ad, then purchases.
All touchpoints included: Last Click gives the order to Google. Linear gives each channel one third.
Google excluded: The Google touchpoint is ignored. Last Click now gives the order to the influencer. Linear gives Meta and the influencer one half each. Google receives no credit for orders in which other channels were involved.
Paid Media presets
The default preset AI - Paid Media includes only the paid channels. The credit that Organic and Direct touchpoints would receive is redistributed to the paid touchpoints of the same journey. In a journey with Meta, Organic and Google, the full order is split between Meta and Google.
⚠️ Important: A journey without any paid touchpoint is not part of a Paid Media preset. That is why the total number of orders in AI - Paid Media is lower than in AI - All Touchpoints and lower than the orders in your shop. Within a journey with paid touchpoints, 100 % of the order is always distributed.
Use AI - All Touchpoints to see the overall picture including organic effects, and AI - Paid Media to compare and optimize your paid channels: Which preset should you use?
Custom channels
Custom channels, for example affiliate networks or price comparison sites, are included in the presets with all touchpoints. If you want them in a preset with selected channels, you need a preset that lists them. How custom channels are set up: Set up URL parameters for custom channels
How you change the touchpoints
The touchpoint selection is one of the four settings of a preset. Presets cannot be edited, so if you need a different selection, contact our support via chat or email and we create a preset for you: Understanding Presets in Tracify. Your presets with their touchpoints are listed under Settings › Presets.
💡 Tip: To see a single channel the way its ad platform sees it, use a preset with Last Click and only that channel as touchpoint. The channel then gets every order it was involved in.