You can choose between different attribution models for your data.
Linear
The Purchase Conversion Value and the number of purchases are divided by the number of touchpoints in the customer journey.
Last Click
The campaign that brought the visitor to the site the last time before the purchase is attributed the full attribution value.
If there is only one TP: Full attribution to this value
If other UTM clicks happen before → 1
If another UTM click happens afterward → 0
First Click
The full attribution value is attributed to the first touchpoint of a customer journey.
U-Shape
The first click of the Customer Journey gets 40% of the attribution value, the middle clicks together 20%, and the last click again 40%. If the Customer Journey has only one or two touchpoints, the attribution model falls back to Linear Attribution.
Isolated
This model ignores all multi channel touchpoints. It only takes one source of touch points into account.
AI Attribution ✨NEW✨
Our AI Attribution has evaluated millions of customer journeys to identify the patterns and user behaviors that lead to purchases. We use this to calculate where you are seeing the highest ROI to scale more efficiently than ever before. Our AI attribution is fully driven by real data on your converting customers, removing any guesswork (and potential for mistakes) from your attribution.