Tracify tracks your Mailchimp regular emails and Customer Journeys via Mailchimp's Google Analytics link tracking.
In this article
1. Connect the Google Analytics integration
Mailchimp adds the tracking parameters to the links in your emails via its Google Analytics integration. You need the user level Admin in Mailchimp and a Google Analytics 4 property.
In Mailchimp, open Integrations and select Google Analytics.
Click Connect and sign in with your Google account.
Click Allow to grant Mailchimp access.
đ Official Mailchimp guide with screenshots: Integrate Google Analytics with Mailchimp
2. Regular emails (campaigns)
Open your regular email in the email builder and go to Settings & Tracking. Click Edit.
Activate the checkbox Google Analytics link tracking.
The field below shows the campaign title as it will appear in Tracify. We recommend keeping it the same as your campaign name.
Click Save.
3. Customer Journeys (automations)
Mailchimp has replaced classic automations with Customer Journeys. You switch on link tracking for each email in the journey:
Open your journey and click the Send email step.
Under Tracking, click Edit.
Activate Track with Google Analytics and check the name that will appear in Tracify.
Click Save.
Alternatively, you can switch on Google Analytics link tracking for the whole journey under Edit Settings.
đĄ Tip: You also find the email parameters in your Tracify dashboard under Settings âș Integrations âș Email.
4. Give Tracify access
âčïž Why we need access: Access to your account allows our team to review your tracking setup and to answer your questions about your data and account configuration quickly and precisely.
Invite [email protected] as a user with the role Author. The Viewer role can only see reports, not the tracking settings of your emails. The Author level is available on the Standard and Premium plans. On the Essentials plan, Mailchimp only offers the Admin level.
Mailchimp explains the steps and roles here: Manage user levels in your account