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How do I set up ActiveCampaign?

In this article you learn how to track your ActiveCampaign campaigns with the Google Analytics app.

Written by Dennis Rudolf

Tracify tracks your ActiveCampaign emails via UTM parameters. ActiveCampaign adds them through its Google Analytics integration.

In this article

1. Required parameters

Parameter

Value

utm_medium

email

utm_campaign

Your campaign name (shown in Tracify)

💡 Tip: You also find the email parameters in your Tracify dashboard under Settings â€ș Integrations â€ș Email.

2. Enable the Google Analytics app

Install or enable the Google Analytics app in your ActiveCampaign account.

3. Activate tracking for each campaign

  1. Open the Campaign Summary page of the campaign.

  2. Set the Google Analytics toggle to On.

  3. In the window that opens, enter the name of your campaign.

  4. Click Done.

4. Give Tracify access

â„č Why we need access: Access to your account allows our team to review your tracking setup and to answer your questions about your data and account configuration quickly and precisely.

In ActiveCampaign, permissions are set per user group. Create a group that only has permissions for Campaigns and Reports (no sending, no billing) and add [email protected] as a user to this group.

ActiveCampaign explains the steps here: Add and manage users and Set user permissions

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