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How do I set up Omnisend?

In this article you learn how to add the Tracify parameters to your Omnisend campaigns and automations.

Written by Dennis Rudolf

Tracify tracks your Omnisend campaigns and automations via the parameters utm_medium and utm_campaign.

In this article

1. Required parameters


Parameter

Value

utm_medium

email (Omnisend default)

utm_campaign

Campaign name (Omnisend default, do not overwrite)

Example URL:

https://mystoredomain.com?utm_medium=email&utm_campaign=NAME

2. Campaigns


When you create a campaign, click UTM tags for Google Analytics tracking at the bottom of the page and check that the fields contain the values above.

3. Automations


Click a message in your automation, scroll down on the right to UTM settings, expand it and check that the fields contain the values above.

4. Give Tracify access


ℹ️ Why we need access: Access to your account allows our team to review your tracking setup and to answer your questions about your data and account configuration quickly and precisely.

Invite [email protected] as a user with the role Analyst and give access to your store.

Omnisend explains the steps and roles here: Set up user access & roles

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