Overview
Tracify can send the conversions it detects back to Outbrain. This is sometimes called posting back (postback) conversions or sending conversions server to server (S2S). Outbrain then shows these conversions in your reporting and can use them to optimize your campaigns.
Tracify sends three conversion events to Outbrain: all purchases, purchases by new customers, and purchases by returning customers. Each event needs its own conversion in every ad account that should receive Tracify data.
Prerequisites
Access to each Outbrain ad account you want Tracify to send conversions to, with permission to create conversions.
Creating the conversions
Repeat these steps in each ad account.
Log in to Outbrain and open the ad account.
Create a new conversion. The first section of Outbrain's server-to-server guide, "Create a Unique Event Name," shows where to find this.
Select Event-Based Conversion. Tracify reports each conversion by its event name, so a URL-based conversion won't receive the data.
Name the conversion Tracify_Purchase. Event names are case-sensitive, so copy the name exactly.
Select Purchase as the event category.
Open Advanced settings and uncheck Include in total conversions column. If this stays checked, a purchase that both your Outbrain pixel and Tracify report is counted twice in that column. Leave the conversion window as the default.
Click Save. Outbrain then shows a code snippet. You don't need to install it, so close the window.
Repeat steps 2 to 7 for:
Tracify_NewCustomerPurchase
Tracify_ReturningCustomerPurchase.
Each ad account should now contain all three conversions.
Connecting Tracify to Outbrain
Once complete, contact your account manager to finalize setup.