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How do I connect Decify post-purchase surveys to Tracify?

In this article you learn how to connect your Decify post-purchase survey to Tracify, map the survey answers to channels and view the results in the Marketing Overview.

Written by Dennis Rudolf

Decify post-purchase surveys ask your customers how they discovered you. Tracify imports the answers and shows a channel breakdown based on what customers say, next to the tracking-based attribution.

In this article


1. Check the requirements

  • A Decify account with at least one published post-purchase survey that collects responses.

  • A Shopify store that is connected to Tracify. The Decify integration is only available for Shopify stores.

  • Access to this store in Tracify.

ℹ️ Note: The integration is in beta. Decify is an add-on operated in cooperation with Tracify.


2. Copy the API credentials in Decify

  1. Sign in to the Decify admin panel.

  2. Go to Integrations › Tracify.

  3. Under Setup › API Credentials, copy the API Secret Access Key Id and the API Secret Access Key. Click the eye icon to reveal the key, it begins with decifysak_.

Keep the credentials secure and only share them with services you trust.


3. Connect Decify in Tracify

  1. Paste the Access Key ID and the Secret Access Key and click Save credentials. The status changes to Connected.

  2. Under Projects, click Connect project, select the Decify project ID and the survey, for example "Post Purchase Survey", and click Connect.

The connected project shows its project ID and when it was last polled.


4. Map the survey answers to channels

Every survey answer is mapped to a Tracify channel under Channel mappings. Tracify creates the obvious mappings automatically, you can change every row.

  • Ad source: the answer is combined with a Tracify channel, for example "Facebook" and "Instagram" with Meta.

  • Custom label: the answer is tracked as its own label, for example "Friend / Family" or "Youtube".

Click the pencil icon to change the type or the target of a row, Add mapping for a new row and the trash icon to delete one. A changed mapping applies to future and re-polled responses.


5. View the survey data

The Marketing Overview shows the widget Post Purchase Survey Overview with the channel breakdown from the survey responses.

  • Metric: Revenue, Orders or AOV

  • Channel filter: all channels or a single channel

  • View: chart or table. The chart shows the metric per channel over time, the table lists Revenue, Orders and AOV per channel with a total row.

⚠️ Important: Survey answers are self-reported. They differ from the tracking-based attribution in your other dashboards and are a complementary view, not a replacement. New responses are polled every 5 minutes.

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