Tracify has an MCP server (Model Context Protocol). Once connected, an AI assistant such as Claude or ChatGPT can read your analytics and customer journeys and manage your influencers, cooperations and tracking links. You connect it once per organization with an API token.
In this article
What the assistant can do
The server URL is https://mcp.tracify.ai/mcp. It exposes these tools:
Read-only tools | Write and delete tools |
Get KPI Overview, Get KPIs Per Channel, Get Channel KPI Breakdown | Create, Update and Delete Influencer |
Get Customer Journey Overview, Channel Roles, Conversion Paths, Order Touchpoints | Create, Update and Delete Cooperation |
Get Creative Visuals | Create, Update and Delete Cooperation Link |
List and Get Influencers, Cooperations and Cooperation Links; Get Connection Scope |
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The assistant can only access the organization you authorize: the analytics of its stores and presets and its influencer data. One organization per connection.
It cannot change any other data in your Tracify account.
You need a Claude or ChatGPT plan that allows custom connectors or MCP servers, and a Tracify user with access to the organization.
đĄ Tip: Ask for aggregated numbers, for example revenue per channel for a month. Requests for very large amounts of data can exceed the context of the assistant.
1. Add the Tracify server in Claude
In Claude, open Settings âș Connectors (in the Customize section). You see your existing connectors and their status.
Click Add at the top right and choose Add custom connector.
Enter Tracify as name and
https://mcp.tracify.ai/mcpas remote MCP server URL, then click Continue. Keep the detected authentication settings and click Add.
Claude tells you that you are not connected to Tracify yet. Click Connect and confirm Continue connecting on the page that opens. The Tracify authorization page opens, continue with step 2.
1. Add the Tracify server in ChatGPT
In ChatGPT, open Settings âș Plugins (under Integrations or Customize).
Click Add at the top right and choose Add custom MCP server.
Enter Tracify as name and
https://mcp.tracify.ai/mcpas server URL, keep OAuth as authentication, tick the box that you understand the risk and click Create as a plugin.ChatGPT asks you to connect Tracify. Click Continue to Tracify. The Tracify authorization page opens, continue with step 2.
2. Authorize Tracify and create the token
The page Authorize Tracify MCP opens in a new tab. It is the same for Claude and ChatGPT.
Under Organisation, select the organization the assistant should access. The page lists the stores of this organization.
Click Create token, choose a Validity period, for example 30 days, and click Create token again.
The token is copied into the form automatically and you see the confirmation Token created. The token is shown only once, so copy it if you want to keep a record. Note the expiry date, for example "Valid until Dec 14, 2026", after it you have to reconnect.
Click Done and then Authorize MCP for [your organization].
Claude shows Connected to Tracify and lists the tool permissions. Set the connector to Always allow if you do not want to approve every call, or set the permission per tool. You only see the tools your organization has access to. ChatGPT redirects you to a page with a confirmation that you can close.
The token is valid for the period you chose. After that, the connection stops working until you reconnect, see below.
3. Test the connection
Start a new chat and ask a question about your data, for example:
"Which stores do I have in my Tracify organization?"
"What was my revenue last month for [store]?"
"Break my revenue for [month] down by channel."
"List my influencers and how many cooperations each one has."
The assistant loads the Tracify tools and answers with your data, for example a list of your stores with their IDs. If you see the data, the connection works. If the assistant does not use Tracify on its own, tell it to use the Tracify MCP.
Manage the connection
Token expired: open the connector in Claude (Settings âș Connectors) or the plugin in ChatGPT (Settings âș Plugins âș MCPs), disconnect and connect again. You create a new token in the authorization page.
Disconnect: open the connector or plugin and click Disconnect. Tracify then no longer accepts requests from this assistant.
Other organization: disconnect and connect again, then select the other organization in the authorization page.
Troubleshooting
Problem | What to do |
"You are not connected to Tracify yet" stays | Complete the authorization in the Tracify tab and click Authorize MCP. Then click Connect again in Claude or set the plugin up again in ChatGPT. |
The assistant does not use Tracify data | Tell it explicitly to use the Tracify MCP. In Claude, check the tool permissions of the connector. |
No data for a store | The connection only covers the organization you authorized. Connect again and select the right organization. |
The connection stopped working | The API token has expired. Disconnect and connect again to create a new one. |
More about what the API and the MCP server offer: How can I export Tracify data automatically?