The browser extension and the dashboard read the same data. If the numbers differ, the two views are almost always using different settings. This article lists the settings that have to match and what to do if the numbers still differ.
In this article
Settings that have to match
Setting | Dashboard | Browser extension |
Preset (model, window, report time, touchpoints) | Dropdown at the top of every dashboard | Attribution tab › Attribution Preset |
Customer segment | Dropdown at the top left (All, New, Returning) | Attribution tab › User Segment |
Date range | Date picker at the top right | Date picker of the ad platform |
Store | Store selector at the top left, one or several stores | The store that the ad account is connected to |
Currency | Settings › General Settings › Store Currency | Settings tab › Numerical Settings |
The most common difference is the preset: the extension remembers its own preset, so after switching the preset in the dashboard, check the Attribution tab of the extension. How to set the attribution settings in the extension: Choose the attribution settings
💡 Tip: Compare one campaign over one full day with the same preset in both views. If these numbers match, the difference in the totals comes from the date range, the segment or the selected stores.
Totals per channel and per campaign
The extension shows the numbers of the campaigns, ad sets and ads in your ad account. The channel total in the Marketing Overview can be higher, because Tracify also counts orders that belong to the channel but could not be assigned to a specific campaign: Why do my channel totals differ between dashboards?
If the numbers still differ
Click the reload button at the top of the extension. If it shows "Tracify data could not be loaded", reload the page.
Check that Data Injection is switched on in the Settings tab of the extension.
Open the ad account through the business manager of the platform, not through a bookmark. Additional parameters in a bookmark URL can interfere with the Tracify data.
Restart the browser. If the numbers are still off, run the health check in the Support tab of the extension and contact us via the chat with the campaign, the date range and the preset you compared.
More checks for the extension: If no Tracify data appears. The dashboard numbers are the reference in all of these cases.