With the Influencer module you manage your influencers, their cooperations and their tracking links in Tracify and see what each cooperation brings in orders and revenue. This article explains how the tracking works, what you set up and where you read the results.
In this article
How influencer tracking works
Term | What it means in Tracify |
Influencer | A person or account you work with, with their usernames per platform, for example Instagram and TikTok. |
Cooperation | One posting of an influencer for you, for example a story, a reel or a livestream, with its date, placement and commission. |
Tracking link | The link Tracify generates for a cooperation. The influencer shares it, and every click and order through it is attributed to the cooperation. |
Tracify attributes an order to an influencer when the customer clicked the tracking link before the purchase. Without a tracking link there is no attribution, even if the influencer posts about you. The commissions you enter for a cooperation are counted as ad spend of the influencer channel, so you get ROAS and CAC per influencer like for any other channel.
ℹ️ Note: You find the module under Influencers in the left menu of the dashboard with the pages Overview, Influencers and Cooperations.
What you set up
Setting up a tracked cooperation takes three dialogs that follow each other: add the influencer, create the cooperation and generate the tracking link. The step-by-step guide: How do I set up an influencer cooperation?
If you work with many influencers, import them and their cooperations from a CSV or Excel file: How do I import influencers and cooperations?
The Influencer Overview
The Overview shows the performance of all your influencers together. All numbers follow the preset, the customer segment and the date range selected at the top of the page.
KPIs and Revenue vs. Ad Spend: ad spend, revenue, CPO, ROAS, CAC and new customer rate of the influencer channel, and the revenue against the ad spend per platform over time.
Channel Performance: one row per platform on which you run cooperations, with the KPIs of the platform.
Top Influencer Performance: your influencers ranked by revenue with orders, ad spend, commissions, ROAS and new customer rate. The tab Influencer Discount Codes reports the redemptions of each code, from any channel: How discount codes are reported.
Unique Page Views, Average Order Value, Conversion Rate: the visitors your influencers brought, split into new and returning, and how they ordered.
The Influencers and Cooperations tables
The pages Influencers and Cooperations list every influencer and every cooperation with orders, revenue, ad spend, fixed and variable commissions, ROAS and more. Both tables can be filtered, sorted and exported as CSV, and you choose the columns with Columns. The number in the Links column opens the tracking links of the influencer or cooperation.
Common questions
Why do the totals in the Overview differ from the Influencers table?
The Overview counts every order that is attributed to the influencer channel. The tables only show orders that could be assigned to a specific influencer or cooperation, for example orders through a link whose cooperation was deleted appear only in the Overview: Why do my channel totals differ between dashboards?
Why does an influencer show revenue but no ad spend?
The cooperations of this influencer have no fixed or variable commission. Enter the commission in the cooperation, and ROAS and CAC are calculated: How do I edit or delete influencers, cooperations and links?
Does the discount code attribute the order to the influencer?
No. Only the click on the tracking link does. The discount code is reported in the Overview, so you see how often it was used, also by customers who did not click the link.