Skip to main content
All CollectionsDashboardsCustomer Journey Dashboard
How is the timeframe between touchpoints calculated?
How is the timeframe between touchpoints calculated?

In this article you learn how the time between the two touchpoints is calculated in the customer journey paths.

Dennis avatar
Written by Dennis
Updated over 4 months ago

We currently calculate the average time duration between touchpoints for all customer journeys, including those where the user hasn’t made a purchase yet.

  • For durations up to 7 days, we display them in both days and hours.

  • Beyond 7 days, we only show the number of days.


Average of conversion days

For example, for the displayed conversions (orders), we calculate an average of conversion days. This means that with an average conversion time of 7 days, some users may have converted after 4 days, while others may have taken 10 days to convert.

☝️ Please note that the time selection refers to when the purchase happened, not when the customer journey started.


Did this answer your question?