Tracify needs two parameters in the click tracking of your Criteo ad sets to attribute conversions to your campaigns and ads.
1. Add the Tracify parameters
Tracify's Criteo parameters:
&trc_crtcmp_id={{criteo_campaign_id}}&trc_crtad_id={{adid}}The parameters must start with & and must not contain spaces.
In Criteo, select Campaigns in the left navigation and open the Ad sets tab.
Click the three dots next to an active ad set and select Ads tracking.
Paste the Tracify parameters into the click tracking parameters.
Click Save and apply and confirm the change if Criteo asks you to.
Repeat these steps for all active ad sets. New ads in an ad set automatically use its tracking.
⚠️ Ad-level tracking: If individual ads have their own tracking (Campaigns › Ads › three dots › Edit ad › Ad tracking), add the Tracify parameters there as well. Ad-level tracking replaces the ad set tracking completely.
💡 Tip: You also find the parameters in your Tracify dashboard under Settings › Integrations › Criteo. Criteo's guide: About ad tracking
2. Give Tracify access
ℹ️ Why we need access: Access to your account allows our team to review your tracking setup and to answer your questions about your data and account configuration quickly and precisely.
In Criteo, go to Account Settings › Team › Add new user, enter [email protected], select the role Read-only and click Send invitation.
Criteo explains the steps and roles here: Managing user roles