Organic traffic
In general, organic is defined as users visiting your site from another page without any paid push marketing efforts from your end ("naturally earned"). That may be through
Organic search results / SEO results
Organic social media postings (i.e. Instagram stories, TikTok posts, etc.) that are driven by your content marketing
Word of mouth
Finding you on a discount portal or price comparison page
So if a user visits your shop via a source that is not considered a marketing channel from your side, Tracify considers it an organic touchpoint.
Organic touchpoints in customer acquisition in conjunction with paid channels are primarily assisting touchpoints to get a user over that finishing line to buy.
Direct traffic
Direct traffic is the amount of web traffic you receive from users who visit your website through a URL directly from their browsers. In other words with no source. Examples for such cases are:
User comes directly to the page via a bookmark or by entering the URL into the browser
Gets a link from a friend via text message
Gets an automatic suggestion from his browser (you type the name of the site and your browser automatically suggests you to visit the corresponding URL)